Walkathon Maven

Oh what a night!  The Super Bowl had many memorable moments.  I was amused to see that every aspect of the Big Game was ‘brought to you by” or “sponsored by” or “presented by” a company paying millions for the privilege.

What’s the diff?  What does it mean to be “a sponsor of the Super Bowl”?

There is allotta money to be made that day, and allotta layers of sponsorship to accomodate all the companies that want to open their wallets.

I found a bunch of good stuff on the official NOLA Superbowl website page on sponsorships.  They had 37 corporate sponsors raise $6 million (The Louisiana government kicked in another $6M+) to help pay for all the hosting responsibilites.

In addition to the 37 Host Committee Sponsorships, the CBS Network sold several broadcast-related sponsorships (The Half-time report brought to you by…). Here are some other sponsorships that the Host Committee sold:

Volunteer Program Title Sponsorship   FYI: The Super Bowl needed 8,500 volunteers for the ramp-up. Under the FAQ page it was noted that volunteers should not bother to come to the Mercedes Benz Superdome on game day.  Did they really think they would be attending the game?  Volunteers were given a commemorative shirt and hat.

Environmental Title Sponsorship .  This lucky sponsor gets to figure out how to manage all of the trash and recycling efforts.  I wonder if they really had to pay to have their company logo on all the trash receptacles.

Host Committee Sponsorship  Cash only.

They did not list the prices, but it appears that if the sponsors wanted tickets to the game, then the package would be customized. (Read:  Alot more money).

The 2014 Super Bowl Host committee already have their sponsors  lined up for the Meadowlands.

How about that blackout?  What happens if you lose power at your event? So many logitical questions were mowing thru my mind while watching.  I also want to know how all those kids wearing credentials got on the field and who they belong to.  Good genes.

I doubt that Beyonce and her fabulousness will be invited back.  Unless, of course, they bring their own power supply.

Sasha Fierce shut it down!

How do you find a wealthy donor that will give you a million, or a billion dollars?

Acquisition mailings?  (Dear Friend….)

I like you

Tweets?  (RT @needabillion if you can help!)

Facebook posts? (Like Me so I know you are interested!)

Telemarketing?  (“I’m hoping you can help me, by directing me to someone that can write a check for one billion dollars”)

I read this article in the NY Times about Mayor Bloomberg.  He is hoping to give away his fortune of $25 billion (with a B) before he dies.  This $25 billion (with a B) is his money that was earned by working hard as an entrepreneur.  Recently, Mayor Bloomberg has given another $350 million to his alma mater, Johns Hopkins. This additional $350 million put him over $1 billion in lifetime donations to his school.  Over one billion dollars to the same place.  How many buildings on that campus do you think are named after him?

I wonder who the lucky Development Officer (or better yet – EVP of Distinguished Giving) is that gets to work with Mayor Bloomberg.  Do you think Mayor Bloomberg donated his hard-earned billion bucks because he responded to a piece of direct mail, or a tweet, or a facebook post, or a telemarketer call?   Er, Doubtful.

Someone from Johns Hopkins has been cultivating a relationship with Mayor Bloomberg for a while.  Years.  Decades.  Donor relationships are successful, and fruitful, because of the time and effort put into the relationship.  Electronic dating works for a while, but if you want to get married – then you should get to know the person, in person, first.

Here is another good article about entrepreneurial philanthropy that will be helpful to those readers that have a few million, or billion to donate.

We are lucky to have people like Mayor Bloomberg in the world.  People who want to donate their wealth to make the world a better place.  Now I just need to find “a Bloomberg” that attended Barbieri Elementary so our PTO can focus on things other than fundraisers.  

New York City. A logistics wonderland. We took the kids for the MLK Holiday weekend and I was able to take some fun photos during our travels.

TKTS Time Square

Pockets full of money and no one to give it to

All of these people are waiting for hours to exchange their money for a discounted theater ticket. Hours in line!!  I will never understand why anyone would make a customer wait in line to give them money. Perhaps they could get more ticket agents down there so the line goes more quickly.

Remember this when setting up your registration tent.  Have plenty of volunteers so that your walkers do not have to wait a long time to give you their hard-earned donations. It is not good customer service to make some one wait to give you money. Ever. EVER!

CALLAHEAD
If you saw my previous post about fave porta-pottie names, then you know I am a fan.  Here is one I have never seen before:

Call A Head. Get it?

This was placed in the South Street Seaport area.  We went to walk around and found that the area was devastated by Hurricane Sandy and most of the shops are closed.  The area is desolate.   Many store fronts had tape on the windows and construction permits indicating water damage. So sad.

Elevated police station Times Square
I was intrigued to see this 4′ x 4′ box about 20 feet above the ground.  How do they get up there?

How do they get up there?

I took some photos while waiting on the top of our double-decker tour bus.  One of of the cops waiting to board was holding a verrrrry large coffee cup.  I doubt he was wearing a catheter, so
I’ll leave the pottie situation up to your imagination.

One of the most important things you can do after your walkathon is to check yourself.  In the words of one of my fave RHOA ladies… “Who’s gonna check me, boo?”

How did the walk do – other than the obvious indicators of walkers and dollars?  Some things you can control, and some things you cannot.  Mother Nature is one of them.  What about the other things? Things that provide customer satisfaction?  Things that make your walkers want to come back?

The day after the walkathon, I would always send an email to staff and volunteer coordinators titled “364 days to go!”

While the event was fresh in their minds, I wanted to know what went well and what needs improvement.  Who best to give me a reality check than the people who volunteered their time and talent to make it happen?  I would always receive a big-honkin’ load of responses.  Good, bad and ugly.

This kind of immediate feedback is crucial for the successful planning of the next event.  I would print-out these responses and make a list of things that are, and aren’t fixable.  Many of the nasty-gram responses were in reference to the early-hour they had to arrive or the culinary selection of snacks.  However, there would always be a few delightful gems in the bunch that I could fix for the next year.

These literary opinions would be kept in an obnoxious-colored file folder on my desk so it would always be easy to grab for an occasional perusal of the previous event.  Make sure to give credit to the person that offers a money or time-saving suggestion!  Sometimes it is the little things that make a big change!

Ahhhhh, the off-season.  Miller Time – yes?  Your walk is over and you have 364 days to prepare for the next one.  What to do?

Here is a list of 5 things to keep on your radar as you prepare for the next walk:

1. Database

Clean it up!  Junk-in means junk-out.  You need clean data to run the reports indicating your top walkers, teams and companies.  Go thru the database to de-dupe it and delete the dead weight.

2. Thank-yous

You may have seen my previous post about thanking the walkers, donors and sponsors. Do it in a timely manner so you have time to properly organize your pitch to have them join you again.

3. Expenses

How much did it cost to operate your walkathon?  It is hopefully under 20%, and you can identify ways to bring the costs down for next year.   Plan a date with your Accounts Payable person to check things out.  Perhaps you can get discounts if you order some of the non-negotiable stuff early.

4. Permits

If you liked your location, and it worked well – LOCK IT DOWN for next year.  See if there is a discounted fee for paying early.  Same thing for potties, tents and toilets.

5. Inventory

When the boxes came flying off the truck and you took the junk out of the trunks – where did it go?  Did you go thru it first to make sure you did not misplace a registration form or a check? Time to make sure you are not be storing any food (now moldy) for the next walk.   Sort it, clean it, count it, box-it-up and tape-it-closed.  Write the quantity of each item on the outside of the box. Boom!

Did you really think you were going to be able to relax when the walkathon was over?   Plant the seeds now so that they bloom in time for the walk!

Another great debate regarding charitable contributions.

Some think that eliminating the deduction will deter future gifts.

Some think that the deduction is not a motivating factor in making a gift.

What do you think?

I read a good article today in the WSJ about two viewpoints regarding the possible elimination of the charitable contribution deduction.   Why do people make charitable contributions?

My opinion is two-pronged:

1. People give because they were asked and

2. People give because they support the mission of the cause.

My opinion is mostly based on the fact that I do not know anyone in my social circle that makes big-honkin’ charitable contributions simply for the tax deduction.

If you receive an invitation to a black-tie fundraising gala in Palm Beach in February, or have recently had a building named after you – then you probably have allotta money to share.   I think they are the folks that care about the tax deduction.

So, I ask my readers:

Why do YOU make a charitable contribution?

I quote my fave song from C&C Music Factory – “Things that make you go Hmmmmm”

How does a walkathon come to decide what the event goal should be?

Do they play the coulda-shoulda-woulda game while sitting around a table?

Do they look at what they MUST raise financially to keep the organization afloat?

Do they just jack-up the numbers from last year by a small percentage?

Hopefully the answer is NO to all of the above.

An event goal should be determined by deciding on the number of walkers first.  If you bring the people and they bring a team, the money will follow.  People first.

A good, solid event goal should start by first looking around the table at all the decision-makers attending this meeting.  They are sitting there for a reason.  How many teams will they be able to bring to the event?  Whoa – What?  Yep, everyone must pitch-in by recruiting teams for the event.  Top-down.  Board members, three-letter executives, all the six-figure salaries, all the way down to the person answering the phones.  Everyone should have a team recruitment goal.

If you hire an event manager and think they will be the sole recruiter of teams, then you are missing out on the potential of a larger event.  One person has a finite amount of time that they can be on the phones or at a meeting cultivating relationships.  Adding more human resources to the team recruiting efforts exponentially increases the goal possibility.

It really does take a village to have a successful walkathon!

Why do organizations have a walkathon?

Several reasons, but foremost is the opportunity to be part of a community that wants to raise awareness and money for an important cause.

The “cause” may be a research fund, a disease, a building or a school.  Anything important to you.

This past weekend, I had the opportunity to attend a walkathon for a parent at our elementary school. A member of our community that needs help.

Her name is Kris Burke and her family needed some emotional, motivational and financial support.  You can read about the Birthday Friendraiser Walk here.  We walked around the backyard of our school on a snowy course created with borrowed orange cones.  Not a 5K or a 5-mile route.  Maybe 500 yards total.

The focus of the walk was not for any of the traditional “causes” listed above, but to celebrate her birthday.  We wanted to take the focus off of her Stage 4 cancer for a few hours last Saturday to celebrate her life.   We also raised some much needed money to help pay for the upcoming medical bills that forced her into bankruptcy earlier this year.

This walk was not a huge, logistical operation.   It was the work of a few mommies that pieced together some publicity, supplies and activities to make it a fun few hours for about 50 parents and their kids.   We had snow.  We had birthday cake. We had hot cocoa.  We had a busted CD player that kept shredding the song Gangnam Style. (The kids still danced to it anyway!) Kris and her family had smiles and memories that allowed them to hopefully forget their troubles and enjoy a birthday party in the snow.

This is why we walk.

If you would like to learn more about Kris and possibly help out her family, please visit KeepingKrisStrong.org

Great article today in the WSJ about What Charities Owe Donors with regards to making sure that charitable donations can be tax deductible.  The IRS says that you need to have an acknowledgement stating the 11 words “No goods or services were received in exchange for the contribution.”

So, if you plan on being generous with charitable gifts over $250 – make sure you get a thank-you note that contains the above 11 words.

The three Ts of walkathons are tables, tents and toilets.
If you saw my previous post regarding my fave porta pottie names, then you saw that you gotta have them at an event.  Would you ever invite guests to your home with a broken bathroom?  Never!

Once the potties are delivered to your event, gently ask an intern or new staff member to visit the potties and make sure they have enough paper. Give them a duct tape bracelet (always a lovely event accessory!) and send them to work decorating the inside of the potties with some messaging.  You have a trapped audience, so use the time to your advantage!

Thank the walkers for attending the event! Share some factoids about your organization.

Most important potty protocol – make sure the pottie doors open on the opposite side of the walker traffic. Nobody likes a pedi-jam due to the opening of pottie doors into walker foot traffic. Plus, a waiting line may form and completely block the walk route.

Consider this a potty public service announcement.