Archive | September, 2013

Goodbye purple, hello pink!

30 Sep




goodbye September

sugar with a purpose


Breast Cancer Awareness Month officially starts tomorrow, October 1.   This means that World Alzheimer’s month (September) is coming to an end.  Goodbye to the purple sprinkle donuts I would see at my local Dunkin Donuts.

According to the Alzheimer’s  website: “At least 32% of the purchase price from a single or  dozen Purple With A Purpose donuts will be donated to The DDBRCF to benefit the  Alzheimer’s Association.”  I saw that DDBRCF stands for Dunkin Donut Baskin-Robbins Community Foundation. I had no idea that the donut and ice cream folks were married!  Who knew? I hope they have a good dental plan there!

Here are some Pink Promotions I found in my local Bed, Bath and Beyond:

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This bottom photo is of the back of a Pink Piggy calendar. Nothing says Breast Cancer Awareness to me more than a pink piggy calendar.  Oy.  Sales of this pink schlock will go toward the $30,000 donation the printer makes to Susan G Komen for the Cure.

I found an additional pink display of quilts, with proceeds going to the Breast Cancer Research Foundation.

pink6 pink7

Morgan Home, the manufacturer of these quilts, is giving $1.00 per quilt – with a maximum of $10,000 to the BCRF.


I commend both of these manufacturers for indicating exactly how much they will be donating to their chosen breast cancer charity.  I would still love to know if the cost of the pink packaging was more than the actual donation.

Things that make you go Hmmm.

Here comes the Pink!

26 Sep



Hello September!

Breast Cancer Awareness Month is next month, October, and the shameless-self-promoters of pink have been at it since August. I think they drink the same marketing punch as the Halloween (August rollout) and Christmas (October rollout) folks.

Here’s the latest Pu-Pu platter of pink marketing items that I have come upon during my shopping travels:

Staples display

Staples display

This is interesting, since Staples has their HQ in Framingham, Massachusetts – yet they are raising $75,000 with these pink pen sales for a hospital in Southern California.   I understand the Staples Center is in LA, maybe there is a tie-in there.

Here is a pink mailer I got from BJs:

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BJs is supporting the National Breast Cancer Foundation, and has even created a website describing their Power of Pink promotion. According to their website: “Since its inception in 2005, the BJ’s Charitable Foundation has provided over $17 million in grants to more than 2,000 non profit organizations that provide basic needs to individuals in our communities. This includes over $2.3 million dollars in support of breast cancer research.”

BJs is headquartered in Westborough, Massachusetts and the NBCF has their HQ in Frisco, Texas.   I wonder how they got together.

Finally, I read an article on about the pink promotions, and how a tagline is a crucial part of your call-to-action messaging.  This is a funny read about the pink promotion machine.  Enjoy!