Archive | May, 2014

Avon Walk in Boston

15 May


avon walk1


It’s gonna be a rainy weekend here in Boston, which is a bummer since the Avon Walk for Breast Cancer is happening. Two days. 39 miles around the Boston and the ‘burbs.  For a minimum of $1800 fundraising dollars, you too can be part.

I took a lookie at their website, and came upon the list of the top fundraisers so far. The top individual fundraiser has raised $36K!. The second highest person has raised $18K. With published lists like this, any breast cancer walk event manager can prioritize their fundraising recruitment by contacting these folks first.  I smell donor poaching.

While perusing their website, I liked how the Avon folks listed the local grant recipients of the fundraising dollars, to show where 80% of the net donations are sent.  Sadly, Charity Navigator gives them a  1 out of 4 rating, with fundraising expenses of 40%.


Here is what their website says about making a difference:

All money raised by the Avon Walk for Breast Cancer is managed by the Avon Foundation for Women, a 501(C)(3) public charity that funds a comprehensive network of programs and services dedicated to serving breast cancer patients and their families through five areas of the breast cancer cause: awareness and education, screening and diagnosis, access to treatment, support services, and scientific research.

Unlike other walks, the Avon folks do not require the volunteers to raise money. They even posted on Craigslist a “want ad” for weekend route marking volunteers.  I wonder what happens if they do not get enough volunteers to fill the 4 route marking vehicles.  This is where not having a local office hurts the logistical efforts. Instead of relying on local staff  for safety and other important logistical roles, they need to rely on craigslist to recruit these folks.  That would make me nervous.

If you would like to receive a designation to be an Official (as opposed to unofficial) Sponsor of the Boston event, it will cost your company $12K.  Here is what you get for the money, including the opportunity to distribute tchotchkes to the walkers.

Oh, and since this is a 2-day event, you will need to pack some stuff.  Walkers are allowed to have a bag weighing no more that 30 lbs. I like the thorough list of things (camping gear, clothing, toiletries) you will need.   They will provide the hand soap, shampoo, conditioner and body lotion in the shower trucks.  Phew! That would lighten my load by about 10 pounds right there!

Good luck this weekend and have a Wicked Pissah good time!