$uper $ponsors

5 Feb


super bowl!


Oh what a night!  The Super Bowl had many memorable moments.  I was amused to see that every aspect of the Big Game was ‘brought to you by” or “sponsored by” or “presented by” a company paying millions for the privilege.

What’s the diff?  What does it mean to be “a sponsor of the Super Bowl”?

There is allotta money to be made that day, and allotta layers of sponsorship to accomodate all the companies that want to open their wallets.

I found a bunch of good stuff on the official NOLA Superbowl website page on sponsorships.  They had 37 corporate sponsors raise $6 million (The Louisiana government kicked in another $6M+) to help pay for all the hosting responsibilites.

In addition to the 37 Host Committee Sponsorships, the CBS Network sold several broadcast-related sponsorships (The Half-time report brought to you by…). Here are some other sponsorships that the Host Committee sold:

Volunteer Program Title Sponsorship   FYI: The Super Bowl needed 8,500 volunteers for the ramp-up. Under the FAQ page it was noted that volunteers should not bother to come to the Mercedes Benz Superdome on game day.  Did they really think they would be attending the game?  Volunteers were given a commemorative shirt and hat.

Environmental Title Sponsorship .  This lucky sponsor gets to figure out how to manage all of the trash and recycling efforts.  I wonder if they really had to pay to have their company logo on all the trash receptacles.

Host Committee Sponsorship  Cash only.

They did not list the prices, but it appears that if the sponsors wanted tickets to the game, then the package would be customized. (Read:  Alot more money).

The 2014 Super Bowl Host committee already have their sponsors  lined up for the Meadowlands.

How about that blackout?  What happens if you lose power at your event? So many logitical questions were mowing thru my mind while watching.  I also want to know how all those kids wearing credentials got on the field and who they belong to.  Good genes.

I doubt that Beyonce and her fabulousness will be invited back.  Unless, of course, they bring their own power supply.

Sasha Fierce shut it down!

Sasha Fierce shut it down!

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