Walkathon Maven

Holiday Traditions. Some are are a time suck, like Black Friday, when my daughter wakes me up at 2:30am so we can go be part of the mayhem looking for good deals (read: clothes for her and only her).  We get back home around 8am and I’m a body-clock-wreck for the next day.

Some traditions are practical, like Cyber Monday, when you can bang-out most of your holiday shopping list and have things delivered for free.  I love the deals and free shipping to my home makes me love it even more. The anti-time-suck.

A new tradition, Giving Tuesday, is today.  Time to think about others who need our help.  Give your time and talent to others in your community.  Give a donation to an organization that is meaningful to you or your family.

We celebrated having full tummies and full hearts for a long weekend.  Time to share the wealth.

Boston’s beloved former mayor, Thomas Menino, passed away recently and it was a gut-punch to the many Boston people and organizations that he supported.

I came across this article, in the Chronicle of Philanthropy that tells us about his not-so-unique, but “old school” way of getting things done.

He showed up.

He looked you in the eye.

He shook your hand.

He asked you personally for help.

The article states how most of Boston can say that they have met Mayor Menino.  I was lucky enough to meet him a few times. I remember meeting him when I worked at Project Bread – The Walk for Hunger. He was being honored for advocating for free school breakfast and lunches for low-income kids.  He really wanted the underprivileged kids of Boston to eat well so they could fuel their own success.  I went up to congratulate him as he was leaving the event and he took MY hand, looked me in MY eye and asked me to make sure we keep doing good work for the kids of the city.

A bunch of years later, I was able to chat with Mayor Menino again when he visited the Hatch Shell for the Making Strides Against Breast Cancer walk.  At the time, we were celebrating the 10^th anniversary of the event and he was taking a group of VIPs for a walk across the yet-to-be opened Zakim Bunker Hill bridge.  It was lit up pink to commemorate the anniversary.  A staff person introduced me as the Walk Manager, and he said that I should be walking over that bridge with them.  He then took MY hand, and looked me in MY eye and told me that he knew that “the captain cannot leave the ship.”  Mayor Menino had been to enough events to know that I had to stay at the rodeo instead of being part of the ceremony on the bridge.

Mayor Menino was a good friend to the American Cancer Society.  He gave city employees paid time off to get regular cancer screenings. This was a long time ago, before he was given his own cancer diagnosis.   It was a shame that he did not have a lot of time after leaving office to enjoy his time out of City Hall.

So what does this have to do with walkathons?

Mayor Menino did not rely on social media or emails to communicate with people.  He used electronic communications as a supplemental too.   His preferred method of communication was to be present and look people in the eye when he asked for something.  It was this personal connection that allowed his staff and community to feel like they had a relationship with him.  In turn, he received their support.

I think we can all raise alot more money if we stop relying on the email-generator to ask for fundraising support.  I remember when walk papers had an area where you had to ask for a donation and the supporter would actually fill in their name and address on the form.  After the event, you would go back, say thanks, and collect your check.  Old School.  A conversation was had.  Twice. We were able to look our potential supporter in the eye and ask them for a donation. At the end, we could once again look them in the eye to say ‘thanks.”

We can all learn from the Mayor Menino Method.  Rest in Peace, Mr. Mayor.

The month of October is winding down, and so is Breast Cancer Awareness month.

November is Diabetes Awareness month, yet I have not seen any purple (I think that is their color) items for sale promoting the cause. November is also the official month for many other organizations:

Pancreatic Awareness Month

Alzheimer’s Awareness Month

Lung Cancer Awareness Month

Prematurity Awareness Month

Epilepsy Awareness Month

Some of these organizations have walkathons, and some promote their cause thru other activities.

A fun November event is Movenmber. Men (and some women too, I guess) are encouraged to grow facial hair to bring awareness to men’s health.   I hope they have a walkathon someday, because I have a feeling that would be a fun one to attend!

Movember participants are encouraged to become a Mo Sista or a Mo Bro and raise money for the Movember Foundation.  I checked with Charity Navigator and they are unrated. Not sure what they do with the money, but I love the unique concept.

I came upon a big-honkin-pink display at Bed Bath and Beyond.  I had no idea there were so many items using pink to sell their products!  Take a lookie:

pink toothbrush!

pressure cookers! TicTacs, tweezers, ice compresse, pillow, curler, tumblers and pens!

Eos for lips, airline carry ons, binder clips and spatulas!

I hope all the money made from these pink items makes it to the right place, and by right place I mean a place that supports breast health.   Off to November!  I wonder if we will see fake moustaches for sale!

Happy Friday!

I came upon these funnies and wanted to share them with y’all!  Have a good weekend!

Another great name for a pottie!

The Chronicle of Philanthropy has been running a good series of the promotion of pink products.

This article is a good one suggesting that companies using pink to raise money should disclose the cancer-causing agents in their products. OUCH!

Thanks to my readers, I have been forwarded another pu-pu-platter of redonk pink products that use Breast Cancer Awareness month to promote their brand.

Our local PF Chang’s was in the paper for painting their big-honkin-horse pink for breast cancer awareness month.  If you buy a pink sushi roll or take a selfie with the pink horse, they will donate money to the National Breast Cancer Foundation.

Valvoline will help you pimp-out your car with pink wiper blades with their Change your Blades Change a Life campaign.  They also give money to the National Breast Cancer Foundation.

Our friends in the NFL are promoting the A Crucial Catch campaign this month.   Many players are wearing pink shoes, towels and head wraps to promote the cause. The NFL is partnering with the American Cancer Society and have listed what  each NFL team is doing this month to promote breast cancer awareness. This is a pretty impressive list of activities that each team is involved in. Check it out.

The month is young! Keep sending me the shameless pink promoters!

Happy October! Be prepared for falling leaves, cooler weather and the retail world using the color pink to sell merchandise!

I like to start the month by getting a mammogram.  I went today for my annual breast-squishing and it was lovely. Not really, but early detection is the best protection. Go Git-er-done!

As I mentioned above, ’tis the season for the retail world to use the color pink, and the issue of breast cancer to make money. I have come upon a few of these merchants in the past week and I’ll share with you my findings on how much money (if any) they are giving to the cause.

Here is what I found at my local BJs in the September.  Just like Halloween candy in August, and Christmas decorations in October – this vendor got a jump on the pink stuff. West Coast Novelty group proudly displays that they will give $100K to the Breast Cancer Research Foundation regardless of sales.   I LOVE that they are upfront about the donation! I think that ALL retailers using a color or a cause to sell merchandise should indicate on the packaging how much they are giving and the exact name of the organization they are giving to.  Charity Navigator gives the BCRF a four-star rating.  That’s good.

I saw this promotion in the Sunday newspaper and received an email a few times this past weekend.  Sports Authority is selling pink stuff to support breast cancer awareness month. I clicked thru the link that they offered to find out about preventing breast cancer.  No mention on a monetary donation or breast cancer organization was indicated.  Just buy the pink stuff offered by Wilson, Nike, Columbia, New Era, Gaiam, etc..  The Sports Authority Sport Your Pink promotion is clearly just an awareness (read: marketing) campaign.

One of my fave online retailers, Lands End, sent out this email this week indicating their Pink Thread Project and partnership with breastcancer.org.  According to their website: From totes and towels to cardigans and shirts – through October 31, 2014, when you apply one of six pink thread icons on any Lands’ End item that can be embroidered, 75% of the $6.00 embroidery application fee will be donated to Breastcancer.org 

Being a mathematician, I computed that 75% of $6 is $4.50.  I found some small print and read that the donation will be up to $10,000.  I like the generous amount of the donation, and wonder if their marketing plan costs are more than the actual donation.   Charity Navigator gives four stars to breastcancer.org

I’m sure to see more of these pink promotions this month and I look forward to sharing with you!

Best of luck this weekend to my pals at the Boston Making Strides Against Breast Cancer walk!  May Mutha Nature be smiling on you!

Hello, my name is Lana and I am an event junkie.

(All together now……”hi lanaaaaaaaaaaaaaaaaaaaa”)

I enjoy attending large events, as long as they are outside.  I am not a fan of crowded, indoor places.  Especially when the crowded indoor places are exceeding the posted capacity limit and become a fire hazard. Perhaps it is my “Inner Diva” that does not like to be part of a large mass of people if the focus is not on me.

Speaking of Diva, I participated in the Shape Diva Dash last weekend and it was a blast!

The Diva Dash was promoted as “Boston” but the event was held 30 miles south in Marshfield.

I went with a posse of ladies from Green Grass Fitness and we dressed the part with our GGF shirts and green grass skirts.

So why is a Walkathon Maven writing about a race? Because I am a logistics-luva and I wanted to see how they put this event together! Luckily, we were not in a heat that was timed, so we could run, walk or crawl our way around the 5K route. We got there early, thankfully, because the parking filled up quickly.  Note for next year – request an early heat. Once we arrived and paid the $10 to park, we had to figure out where to go since there was no signage pointing us to the entrance. The event was held on the same site that the Marshfield Fair was held a couple weeks earlier so we kinda knew where to go. I saw a Fried Dough sign and my body took over for the approach into the event oval.

We found the registration tent to pick up our numbers and the bag check to leave our bags for the event.  There was also a place to pick up the free t-shirt *included in the $70 registration fee and plenty of merchants to buy Diva shrapnel.  I liked how the signs were secured in the ground with a spike and pole holder.

Many of the food vendors that were present for the Marshfield Fair were open operating for those that wanted to eat or drink delicious and nutritious (see Fried Dough comment above) concessions.  There was also Luna Bars, frozen yogurt and other free giveaways for us to enjoy.

I liked that the event had many inflatables as markers for the start, finish and brand promotion.  My fave was the large stage where teams could have a photo opp in front of their brand wall.  I was surprised to see that there was not a set of stairs next to it since the stage height was over 24 inches off the ground.

Before getting in line for our heat, we went to take care of our nervous piddles and came upon the most beautiful potties of all.  PINK!

There was a DJ and sound system next to the start and the vibe was loud and fun for those lining up to begin the Dash.  Once our heat began, the course took us on a run to one of a dozen obstacles.  Cargo-net climbing, balancing, wall-climbing, dirt-mound-navigation, monkey-bars and pole-sliding were just a few.  I ran most (a little) of the course and did all (a few) of the obstacles. It is great to be a Diva and choose what I do, and do not want to attempt.

Besides, it was 96% humidity and I already smelled funky.  Many of the other participants were walking with me and verbalized similar displeasure when we came upon the next obstacle.  All in good fun!

Once we finished, we were given a Shape string bag full of free stuff like bars, coupons and a magazine.  A coupon for a free wine was attached to our bibs and we promptly went over to enjoy a beverage.  Beer was for sale, too.  We went back to the bag drop to retrieve our backpacks and found this shitshow:

I was surprised that we had to go into the tent and find our own bag.  The tent had sides on it and volunteers at the front checked bags tags to make sure you were the owner.  If I wanted to, I could go around to the back of the 20 x 60 tent, lift up a side and help myself. Just sayin.

Overall, we had a fun time with our posse and met lots of other fun ladies who also dressed-up for the event.  We helped each other take photos and complimented one another on knee-socks, tu-tus, wigs, crowns and custom shirts.  Our team has already talked about upping our costume game for next year!  So ya know – teams and costumes are not necessary.

I arrived home wearing my gear, and my son shook his head at me.  The nerve!  My daughter asked if it was a charity event and where the money went.  I love that she is thinking like that!  I went onto the Diva Dash website to see if there was any beneficiaries of the event.   They listed two local non profits but not if they were supported monetarily.  Perhaps they were given some visibility at the event with a table to promote their cause.  I did not see it, but then again I was looking for the wine and fried dough vendors.

We are ready to rock it next year.  Join us!

The WalkathonMaven is lucky to have a following of peeps that like to share their sightings of logistical things that may interest me.  For some reason, most of the emails and texts I receive are about potties.

There is a fascination with the Badonkadonk Booth.  And I’m guilty!

I enjoy seeing the names that the potty companies use to promote their products.   Potties are an event necessity. If you are inviting peeps to a fundraising event, and you want them to part with their money – then you need to take care of their needs.  Sometimes they need water or wine or snacks or entertainment. Everyone needs to Evacuate the Dance Floor at some point.  Every event must have potties.

Most walkathons do the basic.  Prices vary from $80 – $130 depending on where you are and how many you need.

If you are having a high-end outdoor fundraiser you should consider high-end outdoor potties.  I came across an article in a fancy magazine that shared a solution.  The Luxury-Loo.  I visited their website and found this is is no joke.

Our units are compared to restrooms in luxury hotels. The interior boasts the latest in design elements. Custom artwork, music, fine linens and toiletries, fresh flowers and exterior twinkly white lights are the perfect touch for a warm summer night. Luxury Loo™’s charming exterior offers the public an alternative to the fiberglass commercial units currently flooding the industry. Luxury Loo™ prides itself on the details.  This unit accommodates 500 people for 8 hours.

The article says that the prices range from $1750 for a small loo to $3000 for a standard.  Whoa!  Only the best for your booty.

Here is a potty that was at my daughters LAX tournament.  I like the name. CPR for Clean Portable Restrooms.   As opposed to…. FHMS  Funky Haz-Mat Shed.

Finally.  Here is a potty photo that was sent to me by someone who was concerned with this placement at a neighbors party.  Not sure which is more disturbing  – the tilt of the unit or the grill that is too close to the potty (and the house).   Thanks for thinking of me ! (I think.) Keep the photos coming!

The World Cup futball games are now in the semi-final stage, with 4 teams (nations) left to play.  Fédération Internationale de Football Association (“FIFA”) says it is the largest single sports event and most-watched competition on earth.  Brazil is the host country, and one of the final four teams to play.  I happen to live in a town that has a large Brazilian population, and we have plenty of traffic jams downtown before and after each game with cars proudly displaying the Brazilian flag.

I have watched a few games, and like how the sideboards rotate the sponsor names in sporadic intervals. It made me wonder who the sponsors are, and how much they have to pay for the privilege.  I found some good info on the “official documents” page on the FIFA.com website.  

I had no idea that there was an official mascot

And an official slogan

An official look element. Say what?

An official poster with logos

Here are the companies that are allowed to use the above “Official Marks” for promotion:

According to their website, here is the breakdown of the sponsor levels:

FIFA Partners – pay between $25M and $50M for the privilege.

FIFA Partners are altogether 6 entities to which FIFA has granted or

will grant the most comprehensive package of global advertising,

promotional and marketing rights in relation to FIFA, all FIFA

activities and all FIFA competitions, including the 2014 FIFA World

Cup™.

FIFA World Cup Sponsors – pay between $10M to $25M each.

FIFA World Cup Sponsors are a maximum of 8 companies to which

FIFA has granted or will grant the second-most comprehensive

package of global advertising, promotional and marketing rights in

relation to the 2014 FIFA World Cup™ (and the FIFA Confederations

Cup Brazil 2013).

National Supporters – combined $170M to promote only in Brazil

National Supporters are a maximum of 6 companies to which FIFA

has granted or will grant a package of advertising, promotional and

marketing rights in relation to the 2014 FIFA World Cup™ (and the

FIFA Confederations Cup Brazil 2013) for the territory of Brazil.

When I see that there is a price range for sponsorship, and everyone gets the same – it makes me nervous for the sponsor-sales peeps.  What if a company comes back at them with information that one company paid less than them?  I would always protect the integrity of my event by making sure that everyone pays the same.  No side deals. It helped me sleep at night knowing I was not going to have any uncomfortable confrontations.

These FIFA-folks are serious about their brand protection, and have a complete section on their website talking about intellectual property and enforcement.  I guess there really is such a thing as the Logo Police!  FIFA is serious about protecting the rights of their sponsors, and have a three-prong brand-protection plan: Communication, Surveillance and Enforcement. How do YOU protect YOUR event brand?

I found this under the Enforcement section, wondering if there is a FIFA-Hit-Squad for those street-corner-vendors selling unauthorized merchandise:

FIFA’s approach to brand protection focuses on education and guidance, rather than enforcement by means of legal threats and sanctions. FIFA prefers direct personal contact to bring infringing situations to an end by speaking to the business in question, explaining why the specific situation is problematic and seeking cooperation in solving the issue.

In more serious cases, where there is a clear intention to take a free ride on the goodwill vested in the event and the public excitement surrounding it, FIFA may need to engage in court proceedings to halt an infringing situation and to claim financial compensation for the damages suffered. However, FIFA will not resort to such legal action without an in-depth analysis of the intention, scale and commercial impact of the matter at hand.

Perhaps your walkathon should incorporate some of these tactics when your teams make their own shirts using your trademarked event logo. They should be supporting your cause by buying YOUR event shirt.

I wonder if the Logo Police will come after me for using these “official Marks” on my blog.  I’ll be waiting with the official Brazilian drink, a  Caipirinha, in-hand.   Good luck to my Brazilian neighbors today!