Here comes the Pink!

26 Sep



Hello September!

Breast Cancer Awareness Month is next month, October, and the shameless-self-promoters of pink have been at it since August. I think they drink the same marketing punch as the Halloween (August rollout) and Christmas (October rollout) folks.

Here’s the latest Pu-Pu platter of pink marketing items that I have come upon during my shopping travels:

Staples display

Staples display

This is interesting, since Staples has their HQ in Framingham, Massachusetts – yet they are raising $75,000 with these pink pen sales for a hospital in Southern California.   I understand the Staples Center is in LA, maybe there is a tie-in there.

Here is a pink mailer I got from BJs:

pink3 pink4 pink5


BJs is supporting the National Breast Cancer Foundation, and has even created a website describing their Power of Pink promotion. According to their website: “Since its inception in 2005, the BJ’s Charitable Foundation has provided over $17 million in grants to more than 2,000 non profit organizations that provide basic needs to individuals in our communities. This includes over $2.3 million dollars in support of breast cancer research.”

BJs is headquartered in Westborough, Massachusetts and the NBCF has their HQ in Frisco, Texas.   I wonder how they got together.

Finally, I read an article on about the pink promotions, and how a tagline is a crucial part of your call-to-action messaging.  This is a funny read about the pink promotion machine.  Enjoy!



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