EZ money for your event!

14 Aug

Matching gifts are a corporate donation where the employer will match a percentage or a multiple of the employees’ donation.
These matching gifts can double, or triple the donations of your walker!
Some organizations employ a staff person who has the sole responsibility of processing the matching gift forms from all of their events.  If the organization has several events throughout the year, the return on investment of this staff person is very high, because they can process tens of thousands of matching gift dollars a month or quarter.
Your (non profit) organization should have a running lists of these companies so you can maximize the monetary impact of your walkers.
This article from Triple Pundit shows some serious matching gifts superstars in the corporate world.
If I was still an event manager, you can bet that I would recruit walkers from the companies mentioned on this list!

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