Pink Promises

It is August, and I’ve already come upon some pink marketing for breast cancer awareness month.  This was in a BJs store in my hometown.

I like how they have mentioned the actual amount to be given to the Breast Cancer Research Foundation.  I checked out the West Coast Novelty group website and it appears that they license many apparel products.  In 2012, they gave $100,000 to BCRF with their Support the Cure promotion.

Let’s hope that other shameless self promoters of pink will disclose how much they will actually give to the cause they make money off of!