What’s your Real Housewives tagline?

Who’s YOU?

If you are a fan of the Real Housewives dramedy-trash series on BravoTV then you may be familiar with the opening sequence where each of the featured Housewives introduce themselves with a little snarky one-liner describing their fabulousness. These taglines usually change from season to season.

For example, Carole Radziwill of RHONY has the following:

Season 5: “I may be a princess, but I’m definitely not a drama queen.”
Season 6: “If you’re going to talk about me behind my back, at least check out my great ass.”

(My fave series is Miami, since it has just the right mixture of Rich-People-Cray and Latina tempers)

You can see all of the Real Housewives taglines here.

So what does this have to do with walkathons?

Everything! The above mentioned taglines should get your mind in a space to think about how you introduce yourself, and your event in a professional setting.

You have probably heard of the ‘elevator pitch’, which is a brief description of who you are and what you do.

For example – “I am an entertainer in vertical kinetics industry”

Which means – “I am a pole dancer”

What is the ‘elevator pitch’ for you and your walk?

How do you position yourself, and your event in relation to the other million walkathons out there?

Once upon a time, when I worked on the Boston Making Strides Against Breast Cancer walk, the positioning statement was “the largest, single-venue one-day breast cancer walk in the nation”.  It think it is still true to this day. The New York area MSABC walks position themselves as “the largest, multi-venue one-day breast cancer walk in the nation”. See the difference?

When I work on a positioning statement with my clients, we try to determine what makes them different and what they can lay claim to with regards to size, issue and location.

Some ideas to get your started:

1. What are the largest similar events in the area (city, state, metro etc..)?
2. What other events focus on your issue in the area (city, state, metro etc..)?
3. How much money do you raise in comparison to similar events?
4. How many walkers do you have in comparison to similar events?

Even if you are celebrating your first year as a walk, you could still technically position yourself as “the only walk focusing on the issue of XYZ in the XXXXX zipcode”. Get the idea?

Find what makes you, your organization and your walk unique and use it to position yourself in the world!

So…….. Who’s YOU?