The 8-foot Egg Peddler
24 Mar
Sit on my lap for $8. $10 if you want a photo.
The mall squatting Easter Bunny. A shopping symbol of Spring and all things pastel.
When I was at the mall and saw the Easter bunny rise up to take a break, I was surprised to see how tall he/she was. Almost eight feet tall! The size of this candy-pushing hare reminded me of an ‘incident’ at one of my walks when a company sent their 8-foot inflatable mascot to pass out candy to thousands of walkers.
These visibility-stealing guerrilla marketing techniques are a big no-no and need to be shut down immediately so that they do not steal visibility and messaging.
Your sponsors pay a lot of money for the opportunity to be a partner with your organization and be seen as a leader in the community on the issue. Part of the package is having visibility at your event on signage and possibility a piece of real estate, like a table or a tent. It’s not fair when someone gets the visibility for free.
So, how do you shut down an 8-foot confection-distributing-visibility-suck at your walkathon? Make a scene and tell them to leave? Take a lighter to the costume and see if it meets any fire-retardant guidelines? Nope. You don’t want to be forever known as “that girl” who booted the beloved gigantic peddler of sweet meat.
Instead, we approached the enormous inflatable with a puncture tool (just kidding) and suggested that they move along the walk route, sharing their tooth-rot nuggets along the way. Fantastic! Our sponsors were happy to get them off the main event oval where thousands were congregating – and the 8-foot monstrosity left the area surrounded by the same 20 people as they happily walked the route together. Ta Da!
I wonder if the same amount of kids freak out sitting on the Easter Bunny’s lap that lose it sitting on Santa’s lap.
Perhaps the kids know that there are chocolate eggs in it for them instead of a stale candy cane.
Hoppy Easter!
My Easter addiction