Archive | September, 2013

Goodbye purple, hello pink!

30 Sep

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goodbye September

sugar with a purpose

 

Breast Cancer Awareness Month officially starts tomorrow, October 1.   This means that World Alzheimer’s month (September) is coming to an end.  Goodbye to the purple sprinkle donuts I would see at my local Dunkin Donuts.

According to the Alzheimer’s  website: “At least 32% of the purchase price from a single or  dozen Purple With A Purpose donuts will be donated to The DDBRCF to benefit the  Alzheimer’s Association.”  I saw that DDBRCF stands for Dunkin Donut Baskin-Robbins Community Foundation. I had no idea that the donut and ice cream folks were married!  Who knew? I hope they have a good dental plan there!

Here are some Pink Promotions I found in my local Bed, Bath and Beyond:

pink2 pink1

This bottom photo is of the back of a Pink Piggy calendar. Nothing says Breast Cancer Awareness to me more than a pink piggy calendar.  Oy.  Sales of this pink schlock will go toward the $30,000 donation the printer makes to Susan G Komen for the Cure.

I found an additional pink display of quilts, with proceeds going to the Breast Cancer Research Foundation.

pink6 pink7

Morgan Home, the manufacturer of these quilts, is giving $1.00 per quilt – with a maximum of $10,000 to the BCRF.

 

I commend both of these manufacturers for indicating exactly how much they will be donating to their chosen breast cancer charity.  I would still love to know if the cost of the pink packaging was more than the actual donation.

Things that make you go Hmmm.

Here comes the Pink!

26 Sep

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trouble

Hello September!

Breast Cancer Awareness Month is next month, October, and the shameless-self-promoters of pink have been at it since August. I think they drink the same marketing punch as the Halloween (August rollout) and Christmas (October rollout) folks.

Here’s the latest Pu-Pu platter of pink marketing items that I have come upon during my shopping travels:

Staples display

Staples display

This is interesting, since Staples has their HQ in Framingham, Massachusetts – yet they are raising $75,000 with these pink pen sales for a hospital in Southern California.   I understand the Staples Center is in LA, maybe there is a tie-in there.

Here is a pink mailer I got from BJs:

pink3 pink4 pink5

 

BJs is supporting the National Breast Cancer Foundation, and has even created a website describing their Power of Pink promotion. According to their website: “Since its inception in 2005, the BJ’s Charitable Foundation has provided over $17 million in grants to more than 2,000 non profit organizations that provide basic needs to individuals in our communities. This includes over $2.3 million dollars in support of breast cancer research.”

BJs is headquartered in Westborough, Massachusetts and the NBCF has their HQ in Frisco, Texas.   I wonder how they got together.

Finally, I read an article on INC.com about the pink promotions, and how a tagline is a crucial part of your call-to-action messaging.  This is a funny read about the pink promotion machine.  Enjoy!